Exercise For Beating Obesity

Exercise For Beating Obesity Some people consider fitness a physical activity that includes rigorous daily exercise regime, others consider it is being slim-trim or having muscular body or having stamina to do a marathon run. Fitness is a sign of having fit body and healthy mind. Nowadays, the worldwide percentage of obese people is increasing and it became the centre stage of healthcare industry. Previously, obesity was considered a sign of overweight which means looking bad but now it is a disease which brings lot of medical complication that can become a life threat. This complication can be overcome by proper dieting, exercise and self-discipline. There is a notion that obesity is only related to your weight. People consider themselves Obese by checking their body weight on scale; however, the scale does not calculate body mass (important factor for obesity) and height, which may lead to miscalculation of the obesity. Hence it is important to precisely calculate body mass, height and age to know whether you are obese or not. However, if you have excessive body fat then you would be tagged as obese. Generally, if a person weighs more than the average weight of other people of same height and age, then he or she is considered obese. The excessive body fat leads to overweight. To overcome obesity you need to lose weight. Weight loss is burning more calories than you eat. However, for the effective results it is necessary to know the basics of weight loss, which exercises need to be done and how it should be done? The most important aspect is to keep yourself motivated. The above explained criterias will provide you the tools you require to loose weight. Exercise helps in reducing hunger: According to a study funded by National Institutes of Health and conducted by the Obesity Researchers of University of Michigan, it was found that Physical exercise helps in reducing appetite. The study was presented at The Endocrine Societys 90th Annual Meeting in San Francisco. It focused on the relation among exercise, obesity and Leptin (hormone linked to appetite). In the research, the researchers conducted the test on a group of post-menopausal women (Group that is prone to increased central adiposity (belly fat) because of the change in their hormones). In morning and afternoon, they put these women on a treadmill for workouts. The observation from this activity was that either woman under observation performed a high intensity workout or indulged in a traditional lower intensity cardio exercise. Throughout the day, all the participants (each woman participant) were required to rank their level of hunger on a scale of 1 to 10. Moreover, blood samples were taken to measure the level of leptin in their blood. This study revealed that compared to a normal woman, there was a higher level of leptin in the blood sample of an obese woman. To add, the obese women did not report any appetite loss during exercise regime. The overall outcome of the study is as follows: The hormone leptin affects appetite. For the normal individuals, an increase in the level of leptin leads to lack of appetite. In obese individuals, increase in leptin has minimum affect on appetite. Hence, though the quantity of leptin produced is more, the obese individuals resistance to leptin does not make any difference to their appetite. This kind of pattern indicates the symptoms of Type 2 diabetes in obese men/women. As per the study, both types of workout (high intensity workout or a lower intensity cardio workout) reduce level of leptin in the normal weight woman. That means there should be increase in the appetite. Interestingly, though the level of leptin is dipping during the exercise, the normal weight woman did not felt hungry. (The findings published by the Endocrine Society did not mention anything regarding the appetite of the normal weight woman post-workout.) With respect to obese woman, the high intensity workout had no affect on the level of leptin. Though the moderate cardio type workout led to dip in the level of leptin, however there is minimal affect on the hunger. Overweight messes the appetite control system. With regards to study, the researchers were trying to establish a direct link among leptin, exercise, appetite and obesity. However, they failed to make out complete relation. The appetite control and obesity is a complex issue and the more we try to find out, it gets more complicated and confusing. The one result we can draw from this research is overweight individuals cannot depend on their appetite if they want to lose their weight. Few insights on weight loss are as follows: Your daily activities may just be your key to weight loss. Activities Calories Loss Buying grocery 122 Moving 191 Vacuuming 119 Cleaning house 102 Going for stroll 103 Biking 220 From the above insight we can conclude that increased physical activity can benefit everyone. Most people can begin gradual, moderate exercise on their own. Other activity that can help you in losing calories is Gardening. If this is your hobby than you will never become obese. There are lot of moves involved in gardening like- raking and edging the lawn, moving around the mulch pile, digging holes, pulling weeds and planting seeds. Gardening utilise all the major muscle groups in the body. As per the statistics half an hour gardening can help a 185 pound person to burn around 202 calories. According to one of the studies conducted on this subject gave some astonishing findings such as- gardening could reduce insulin resistance in human body. Increase in insulin resistance could lead to metabolic conditions or diabetes, both of those can significantly contribute to the risk of heart disease. It has been suggested that urban gardens should not only be used to improve public health and provide fresh produce but also to provide exercise. Also, for better gardening, gadgets like electric weed-whackers can be used, which make gardening easy. In addition to gardening, avoiding convenience devices like garage-door openers and remote controls can help you to burn calories and help to increase your overall amount of physical activity. The other activities that can help in reducing weight are as follows: 1. Sitting and reading or watching TV Instead of considering this an exercise we term this an activity. Sitting and reading burn more calories than sitting quietly or sleeping. Brain activity increases when we consciously interpret what we see or read, and for this we need extra energy which is supplied by the body. Increased brain activity burns mostly carbohydrates and thus very little total calories are burned, in contrast other metabolic processes use fat to fuel the process. As per the estimate, this activity will burn 1-2 calories per minute which is very compared to muscle burning fat. 2. Light household work Light housework can burn up to 2-3 calories per minute. For this activity higher percentage of fats are utilized which in turn can burn around 70% of calories. This activity is not usually considered for loosing weight, but if considered can help in speeding body metabolism. For example doing household activities such as washing, cleaning, sweeping, etc., require lot of energy outflow, as a result higher amount of fat are burned and hence it will lead to weight loss. Light household work can become a part of the exercise program and help to speed up metabolism. Once you start loosing weight, your opinion regarding household work will change. Now, for you household work will be as exciting as any other exercise regime. 3. Walking Walking is considered to be one of the best exercises for weight loss. Walking can help to burn around 55% of fat; however, the amount of fat burned depends on the intensity of the walk. A brisk walking or long duration walk helps to burn larger amount of calories. The choice of exercise can be made based on the amount of calories it helps to burn. Walking can be the exercise for the people of any age who want to lose weight. 4. Aerobic exercise or light Jogging Another option for weight loss is aerobics. Aerobics are physical exercises that enhance the heart rate and improve the oxygen intake in the body, which benefits the entire human body. Aerobics includes acts of walking, running, swimming and dancing. This exercise can burn a large amount of energy in the single go. However, for the obese, this exercise can be intense. Especially if obese tries to compete with other fit member. The side effect of intense aerobics on the obese is they may experience heavy breathing that will result in burning of carbohydrates and slowing the percentage of fat burn to as low as 30%. Hence, it is suggested to start the exercise regime with gentle walk. After some weeks you can move to brisk walking and when you become little fit you can then switch to aerobics exercise for better results. 5. Running Average one mile in 7 minutes. Running 7 minutes a mile can burn more than 10 calories per minute. And looking at runners on the street, you may infer that this is the best exercise to lose weight. Most of the runners are slim and thin and this pace of running are suitable for them because they are trained runners and their muscles have adopted to this level of intense running over years. They utilize more oxygen which accelerates fat burning mechanism even at higher levels of physical efforts. However, for loosing weight this may not be the right exercise because you will loose 80% carbohydrates and only 20% fat. Loosing higher percentage of carbohydrates will accelerate appetite rather than suppressing it. 6. Sprinting or weight training Sprinting or weight training is few of the intense exercise you can perform for weight loss. This exercise burn lots of carbohydrates and the amount of calories burned is also very high. However, this exercise can be performed for small durations due to muscle exhaustion. This exercise requires lot of rest between the training sessions and hence can burn fewer amounts of calories. The other exercise like aerobics can be performed regularly because of low physical exhaustion and hence can burn more calories compare to sprinting. You can get positive results by working out lightly over a longer duration. The outcome of above explanation is intense exercise is not a good choice when you want to loose weight. However, it has recommended that intense training had affects on metabolism even though the workouts has stopped resulting in loosing many extra calories during the rest period. Building lean muscles by using weights can provide added advantage by increasing the metabolism and helping in burning the fat at the rest period. If your fitness level is ok then weight training exercise can provide excellent results. For the healthy operation of body system parts, regular exercise is must. Mild exercise helps to maintain the size, tone, shape; muscles of the body and laborious exercise strengthen them. Exercise aids joint flexibility and scope of movement. Performing 5 minutes of each push ups and squat would aid in building muscle mass. The muscles help in higher metabolism and thus burn more calories a day. According to the fitness consultant Mr. Harley Pasternak, author of The 5 Factor Diet, the high heart rate would burn more calories post cardio. The intense the workout, the longer it would take for metabolism to return to its original state. Regular exercise would help to lose weight. The key to lose weight is to exercise sufficiently longer and harder so that your body should burn more calories than it generated each week. A moderate to intense aerobic exercise performed for 45 to 60 minutes at least 5 times a week would give you the best results. 5 reasons for exercise: 1. Additional energy As per the study conducted by the scientist at the University of New Orleans, it was proved that exercise can make you more energetic. To prove this fact, scientist conducted a research by asking 42 participants to gauge their frame of mind before and after a 50 minutes aerobics. The result was the most of the participants felt less tense and tired after the exercise. As per the research conducted in the year 1997, brisk 10 minute walk can provide more energy than eating a candy bar. This is because exercise boosts a hormone that increases energy. Few workouts would strengthen the lungs capacity to pump more oxygen which will aid to improve muscles strength leading to increase in stamina. Hence after workouts you will feel more energetic. 2. Relieve from stress A simple workout can help in reducing stress and anxiety. At Indianan University, researcher used psychological test to measure the anxiety levels in living beings. As per the test, 15 participants were asked to report how they felt before and after a 20 minute workout session. As per the participants, they felt considerably less anxious during an hour and two after the exercise session. Exercise not only enhance the flow of brain element like serotonin, that aid positive mood, but also increase the body temperature which is relaxing like taking bath in hot tub. 3. Creative Mind Exercise can help in being creative. An experiment conducted on 63 participants at Englands Middlesex University, showed very impressive results. Participants were tested after they did aerobics and after they watched a video. The result was they felt more affirmative and also they scored higher on creativity after the workouts. 4. Healthier arteries High-density lipoproteins or HDL (good cholesterol) helps clear the body of low-density lipoproteins (LDL), the one which add to artery-clogging. As per the studies HDL can carry cholesterol deposited in arteries to somewhere, where it is not harmful, safeguarding arteries. Hence HDL is very important for the body and exercise enhances the levels of HDL in the body. There is another fat particle in the blood called triglycerides which is related to heart. As per the studies, the lower the level of triglycerides, the lower the risk of heart disease. The intense workout lowers the level of triglycerides by more than 40%, hence lowering the risk of heart disease. Exercising converts triglycerides into fatty acids form which can be burned for energy. You burn calories when you workout which will lead to loss of weight. 5. Improved defences As per the saying, when you exercise you have 40 to 50 % fewer sick days. When you exercise, your heart starts pounding faster and the blood pressure increases, driving disease-fighting immune cells into the blood. Theses cells detect the troublemakers like cold, flu viruses and other bacteria and fight them off the body. Other alternatives to burn calories and Build Strength Spice Up Your Workout Exercise comes in varieties such as walking, jogging, aerobics, tai chi, tennis, gardening, swimming and many others. The important thing is to know which one is enjoyed by you. The more you enjoy the more you can workout. As the saying goes, variety is the spice of life. Workout using exercise balls: It is a well know fact that many people use exercise balls to workout. They are orthopaedic balls and a highly efficient exercise tool. They are handy and thus people can perform workout at any place such as office, home, in front of television using these balls. The above illustration is enough to prove the effectiveness of the balls. The additional reasons for the popularity of the balls are explored below. Positive aspects and benefits of orthopaedic balls: Because of the balls ergonomic features, they provide support to your spine helping them to be straight and thus making your body well balanced. You can sit on this comfortably with the satisfaction that your sitting posture is correct and healthy. You can sit on these balls in the office comfortably. While working for moderate hours, you have to sit continuously in the same position. This is bad for the back and unhealthy. The orthopaedic balls forces you to change position in order to balance your body on the ball thus providing motion and helping to keep your bones and joints flexible and in shape. Now the question is how it can be an exercise ball. The answer for this question is when you are trying to balance your body on the ball it makes you stretch your muscles and joint without your knowledge. Also, the ball can be called as an excellent companion because numerous exercises can be performed with the ball and it helps you to stay fit and in shape. Other benefits of orthopaedic balls are: One of the benefits of performing workout using balls is exercise boosts your metabolism and blood flow helping to clean your organism, thus providing a healthy lifestyle. Exercise balls are less costly compared to other exercise equipments such as treadmill, weighting devices, etc. Also, since it is toy like, you can have more fun while exercising and can burn calories, gain muscles, lose weight and stay fit. There are lot more benefits of exercise balls additional to those mentioned above. These balls are cheaper and affordable. They can be kept any where in the house and you can enjoy performing on it when ever you want. The other fun and inexpensive exercises are: Exercise Balls As discussed above, exercise balls are the recent trends. The brightly colour oversized plastic balls can be used to perform variety of exercises which helps to improve balance, move; provide Strength, flexibility, coordination, better posture. It also helps in strengthening your body core muscles such as abdomen, back and sides. Pilates Another exercise which is in trend is Pilates. It helps in strengthening your muscles, making them flexible and improves posture. The origin of Pilates dated back to 20th century; it was developed by the German man named Joseph Pilates. Pilates concentrates on using body core muscles to support move through large range of motion. Pilates exercise is performed using mats. But, there are some Pilate exercises which require other large equipment involving pulleys. Pilates is very popular among celebrities and professional dancers, it help to integrate mind and body and helps to maintain slim and healthy shapes. Resistance bands This is a common game played by the kids. A rubber band is stretched with the index finger and it flings across the room to the other person for fun. The same concept is applied in the resistance bands. However not only your index finger but the whole body muscles get workout. In resistance bands, you use your own body weight instead of the external weights like dumbbells for resistance. This is how the resistance bands work: To use resistance band, you should slip the band around your arm or foot and extend or lift the limb against the bands resistance. It can also be sheltered to the door or bar for doing exercise. This is also a cheap and portable exercise tool. They come in different sizes and with different degree of resistance. The utility of shorter bands is they help in strengthening hips, ankles, wrists and hands where as longer bands are used for legs and arms. There are implicit colours to identify the resistance. Yellow colour bands are identified as least resistance bands followed by green, red, blue and black. Physical exhaustion (Exercise) is more beneficial than dieting to overcome obesity: In the research conducted at Wake Forest University Baptist Medical Centre, the researchers were trying to understand what aid in reducing the size of abdominal fat cells. These cells play a major role in developing diabetes and heart disease. The study conducted for 20 weeks gave them the important fact such as burning calories is only one of the remedies for reducing abdominal fat cells the other things that are require is change in lifestyle. Though it is a well established fact that exercise can help in reducing fat cell size, the intensity of exercise is matter or not is not proven. Since it is prevalent that more women suffer from obesity than men, the study usually involves women participants. The target was to lose 2800 calories per week. The participants were divided into three groups and each group had different set of instructions for loosing weight. The first group need to burn calories by dieting alone. The second group was required to walk at the speed of 1 to 2 miles per hour on a treadmill three times a week for around 50 minutes. The third group was required to walk at the speed of 3.5 to 4 miles per hour, three times a week for around 30 minutes. The food was planned by the registered dieticians. The body size, weight, total fat and abdominal fat cell size were measured before the experiment. After the experiment the results were: All the participants from the three groups were able to reduce body weight, fat mass, percent weight, waist and hip girths. However, the second and the third group were additionally able to reduce around 18% in the size of abdominal fat cells because the first group was only on dieting were as the second and the third group was performing exercise. Both the second and the third group were able to burned 400 calories per week through walking. The one of the main reason behind the obesity related diseases is the abdominal fat. It is suggested that the exercise should be prescribed as the prescription for treating health complication related to the abdominal fat. Gym can be part of your home Cardio exercises are considered to be the best regime for maintaining proper health and body fitness. However, pursuing gym is difficult because of the cost and time factor. Nevertheless, it is not required to go to gym for exercising; it can be done at the privacy of your house if you have will and perseverance for the continual workout. If once you are prepared for an hour exercise daily, you can have fit and healthy body and can be a part of exciting world of home cardio workout. Performing cardio exercise at home: Step aerobics is one of the best cardio exercises available at present. Intense step exercise performed for a period of half an hour will help you to burn around 400 calories. Therefore, though it is mostly performed by the women, this can be a good option for men too. This is an excellent exercise that can help all without of any sex bias. Jumping Rope Jumping rope can be a valuable additional exercise tool to the home gym. It helps to improve body parts such as limb coordination, speed and eye movements, thus improving endurance and stamina. Stationary bicycles By cycling regularly you can burn around 500 calories in a single go. This is not a new exercise. People who are in cardio and fitness would have known the benefits of cycling. Therefore, stationary bicycles can be an addition t your gym for easier weight loss and fitness. The other highly productive physical exercises are jumping jacks and swimming. Addition to this, regular walking can work wonders for cardiovascular health. Hence, all the exercises that are mentioned above combined with some other can become your personal exercise regime and you will be benefited without ever leaving the peace of your home. Water Aerobics and its benefits: Though some people have different view regarding water aerobics because of certain discrimination, it can be a lot of fun and excitement for kids and adults. Aerobics is a physical exercise discussed earlier in the article. The latest addition to aerobics is water aerobics and has many advantages. There is no age restriction for this exercise. Its all depends on individual need and capabilities. Water aerobics involves movement of each and every muscle and joints of the body. It is very fun because it calm the heat that generate from exercises. Water allows floating and thus puts less strain on the joints and enough pressure on muscles to work. Obese, who are for a while unable to do exercise can opt for water aerobics. It is sure water aerobics would kindle their spirit. For water aerobics classes certain things need to keep in mind. The exercise regime should be formulated with the help of physicians. Person having diabetes should have medical indication. The water temperature should be controlled to provide optimal conditions for burning of calories. Warming before the exercise is essential and taking shower after the exercise is must because water might be chlorinated. Drinking plenty of water helps to keep you hydrated. It is always advisable to have instructor while swimming and to follow all safety rules for your well being. If necessary you can use floating devices which can help you to be focused on exercise routine. Water strengthens the muscles, hence walking, running, jogging in the water helps to develop cardio respiratory fitness. Different games involve different movement thus provide flexibility. As the classes progress, you can go to deep water depending upon the workout. Maximum of 20 to 40 minutes of jogging and walking per session should be enough for the body. You can burn more calories through water aerobics. You can burn around 340 calories while jogging in chest deep water for 30- minute compared to 240 calories you burn when jogging on land. A well qualified instructor is a must who not only can instruct on water aerobics but also can understand health concerns. Children and exercise: The percentage of obese children has increased drastically in past 30 years. The cause of this is the inactive lifestyle, less involvement in extra curricular activities and sitting and ideally watching the television or playing video games. The parents and the caretakers should plan the schedule in a way that it should accommodate all activities necessary for child. There should be time limit for watching television and the rest of the time should be planned for productive outcome. Child should be encouraged for physical activities such as walking rather than bus, using stairs instead of elevators. As the saying goes children learn from adults. Hence parents should set example for children For child, the routine is full of physical activities. They enjoy playing indoor and outdoor games. These games provide lot of movement and thus provide flexibility and stamina to children. Adults who thing exercising as lifting weights and sweating in gym, can learn from childrens play. Fitness comprises of the three elements stamina, strength and flexibility and all these things can be found in childrens play. All the above three mentioned elements can be seen when children are chasing each other, crossing monkey bars and when they bend to tie shoe laces. It is a duty of parents and teachers to make sure children participate in various activities which have all the elements of fitness. Endurance (stamina) would build when children practices aerobics. Aerobics increase heart rate and speed up breathing. If done regularly, it enables the body to provide oxygen to all the cells and it helps in strengthening the heart. Running, skating, walking, cycling, playing basketball, soccer, swimming, tennis are the aerobics activities and if carried out regularly can benefit the body immensely. Beside useful, these activities provide fun and excitement. Weight lifting is not the only tool for gaining strength and the children who want to do weight lifting should perform it under adult supervision. However, children can gain strength while playing such as climbing or wrestling. Additional to this, children can perform sit-ups, crunches, and push ups for toning their muscles. Stretching of arms and legs helps to improve flexibility and is the activity children perform from early age. Small children start stretching when they reach for things they want or when they do cartwheel. It is not necessary that all children should do the same exercise or spend same amount of time on exercising. For infants, there is no much requirement for exercise. However, children of age 2 and above should spend hour an hour performing planned activities and one hour playing freely. Pre-school children should spend more than an hour for planned activities and the school children should spend more time. Exercise is not only beneficial for adults but it is also has many benefits for children. Children who perform physical activities are less prone to obesity and type 2 diabetes. Physical exhaustion leads to strong muscles and bone structure and has slim body. Also, exercise helps in controlling blood pressure and cholesterol levels in blood. And thus young children have better chance to be healthy adults. Physical exercise not only keeps good health but also aid in better sleep and helps to cope with stress. With respect to food, parents and teachers are responsible for incorporating the healthy food habits among children because junk food reduces the positive effects of exercise. The role of exercise in preventing childhood obesity: The increasing threat of childhood obesity is visible in the United States as well as around the word in developed and developing countries. Obese children are at a greater risk of severe medical complexity. The chronic disease such as osteoarthritis, diabetes mellitus, and cardiovascular disease can cause severe health complications. This will lead to poor quality of life, shortened lifespan, increased personal and financial burden. All the above occurred due to the physical inactivity. Thus, it is important to consider exercise and physical exhaustion as a resource to combat childhood obesity. To understand the literature of childhood obesity, familiarity of weight status in children and metabolic syndrome is important. Exercise plays a vital role in managing weight from prenatal to adolescent stage. Children family and community impact the accessibility of physical activity. Resistance Training Vs. Aerobic Training Resistance training and aerobic training are best in the routine for any population unless there are some underlying circumstances. Both the workouts have their benefits. However, the benefits you get from these workouts are different. No one is better than other. Which one to select depends on the requirements? Resistance and aerobics exercise should be incorporated for childhood obesity. The two exercises go one after the other. Resistance training builds muscles, which in turn helps in burning more calories during aerobics. It is proven that aerobics burn more calories; resistance training has higher position for burning calories. Resistance Training Resistance training increases muscular strength. It is the ability of muscle to produce force against a resistance. Muscular strength is the ability of a person to exert force on physical objects using muscles. Muscular strength enhancement can be improved by introducing muscles to a stimulus which is greater in resistance than they are familiarized to. The above mentioned resistance is heavier than aerobics resistance. It should be noted that, older children get more benefits from the resistance training than the younger ones. This happens because due to the release of hormones after puberty. For the same reasons, men will have greater training effects than females. Resistance training not only increase bon

Reflections for Creativity Essay

1. What reflections will you need to make before you can start brainstorming ideas? We will need to reflect on each team members personal skills. Evaluate the team’s needs and what the team wants to acheive. 2. Why is it important to acknowledge and learn about the backgrounds and skills of the team members within your group? Its important to know the skills of the people in the group to know what their strong points are and to delegate them to task to efficiently work together. 3. as team leader, give 5 examples of ground rules you would establish, after consulting with the other members of your team. 1) All team members should respect each other’s ideas. 2) Hold each person accountable and responsible. 3) Communication and information sharing procedures 4) Encourage creativity and the development of effective relationships between members of the team. 5) Accept that each member comes from diverse backgrounds, must treat each other with fairness and honesty. 4. Name 5 characteristics you believe you need to possess in order to be an effective team leader? 1) Must be fair and honest 2) Knowledge of how to encourage team members to produce effective results. 3) Provide resources, time and support for the team to form and develop. 4) Teach winning strategies and tactics for the team 5) run interference and remove barriers in order to let employees do their jobs. 5) It is important to utilize external stimuli, to effectively generate new ideas and solutions. Name 5 sources of external stimuli that you could access? 1) Legislation 2) Research data 3) Customer, supplier, shareholder and other stakeholder feedback 4) Best practice information  5) Political and socio-economic information that will impact on operations 6) Describe 3 methods of encouraging your team members to share their knowledge and experience. 1) Celebration of successful innovation 2) Employee recognition, such as employee of the month program 3) Rewards, could be monetary incentive 7) Why is debriefing an integral activity that should be exercised regularly? It is necessary to debrief regularly to ensure that team members are confident of their own abilities and those of other team members. This allows them to reflect individually and as a team on what they have achieved and what is needed to be improved. 8) Your team is generating ideas that you believe have been over used by other fundraising volunteers. List three constructive ways that you can push your team to generate more innovative ideas? 1) We can hold a drawing, and the person with the most innovative idea wins a large prize. 2) Suggest to the team to use external stimuli or other resources to come up with more innovative ideas. 3) Suggest to the team to network and attend seminars to build on more innovative ideas.

Hamburger and Wendy Essay

Introduction Wendy’s International (Wendy’s) is a restaurant company, which operates globally under Wendy’s brand of restaurant chain stores. The company’s headquarter is in Ohio, United States. Wendy’s was founded by Dave Thomas who opened the first Wendy’s restaurant on November 15, 1969 in Columbus, Ohio, United States. In 1972, the first Wendy’s franchise was sold. Wendy’s also stressed Wendy’s superiority through the â€Å"Quality Is Our Recipe† slogan and featured a red-haired, pig-tailed â€Å"Wendy† with dancing hamburgers. In mid-1975 Wendy’s opened its first international restaurant which located in Canada. In 1976, Wendy’s offered public stock with one million common shares sold at $28 per share. In November 15, 2009, Wendy’s celebrated its 40th year anniversary with more than 6,600 Wendy’s restaurant worldwide. Mission Statement â€Å"What We Believe† guidelines, which serve as both an internal mission statement and an external customer service goal, which include quality is our recipe, treat everyone with respect, do the right thing, profit means growth, and give something back. Vision. To continuously grow stakeholder value by leveraging the strengths of vibrant, independent restaurant brands. Products and Stores Old Fashion Hamburger Chicken and Wraps Garden Sensations Salads Fries and Sides Frosty Beverages Kids’ meal Wendy’s Restaurant Wendy’s SWOT Analysis Wendy’s is a leading successful restaurant operating and franchising company in North America. The company was ranked 562nd in the list of America’s largest corporation, as evaluated by the Fortune magazine, in 2007. A strong market position provides better visibility and increases the company’s bargaining power. However, Wendy’s faces strong competition from international, national, regional, and local retailers of food products. Competitors could affect to Wendy’s market share and its margins. STRENGTHS – Leading player in the U. S. – Market research strength – Strong management team – Effective advertising – Brand recognition WEAKNESSES – Fried food – Distribution problem – Weak research and development OPPORTUNITIES – Global expansion – Franchising Argentina, Chile, China – Mass customization THREATS – Strong competition such as McDonald and Burger King – Political environment. – Exchange rate – Health conscious consumer – Recession in economy worldwide . Analysis of Wendy’s Globalization Strategy There are more than 6,500 Wendy’s restaurants currently in 26 countries worldwide (Appendix B). Since early 2009, the company is very alert for international expansion of Wendy’s with new restaurant development in Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean, Argentina, the Philippines and Japan. The company’s target is to open more than 8,000 Wendy’s restaurants outside of North America. New market expansion and further development within existing markets will continue to be major drivers of Wendy’s worldwide strategy. By maintaining superior quality, freshness, and operational standards worldwide, the customers could taste the quality Wendy’s hamburgers whether they visit Wendy’s in Dubai, Moscow, or Puerto Rico. In 2010 and 2011, Wendy’s was recognized by Zagat Survey as the food quality leader in the United States quick service restaurant industry, and also received their Top Overall designation. Wendy’s is also been awarded by the international organization. For example, in New Zealand Wendy’s has been voted as having the best tasting hamburgers for over ten years in a row. Wendy’s, Quick Service Restaurant (QSR), has experienced both competitive and economic challenges over recent years. However, the global QSR business has continued to grow significantly especially in emerging markets. According to Euro monitor International, this trend of category growth is expected to continue as show in Appendix C. According to the graph in Appendix C, the sales from previous year to future are a positive trend. In 2005, the global QSR sales were $376 billion and in 2010, it lifted up to $549 billion. The QSR sales in 2013 are forecasted that it could rise to $611 billion and it could go up to $678 billion in 2015. Franchising as Global Expansion Wendy’s provide new franchisees with the training and tools to run a Wendy’s restaurant. The franchisees will benefit from an image of leading brand in the quick service restaurant industry. Wendy’s provides support to its international franchisees through international corporate headquarters in Atlanta, and regional support offices in Miami and Hong Kong. The franchisees will benefit from Wendy’s expertise and ongoing support which including operations, training, marketing, engineering and site development, supply chain, quality insurance, and technology. Operations A skilled management team will help in preparing and opening the first restaurant and monitoring its progress as well as the future locations afterward. The reason of doing this is to ensuring that every restaurant in the system meets Wendy’s quality and service standards. Training The training is focused on how to exceed customer expectations and operate according to Wendy’s standards. Training will be provided for the head of operations and store managers at a regional training location. Marketing The franchisor marketing team will help franchisee maximize potential of the brand in that country market. Before the franchisees open the first restaurant, franchisor team will help to outline locally competitive aspects, identify key market opportunities, generate sales forecasts, and create a marketing plan. Franchisor will also provide an on-going support through existing marketing programs. Engineering and Site Development. When a location is selected, the engineering team will provide franchisees with guidance in developing the layouts and equipment plans. Supply chain Franchisor supply chain team will help in identifying efficient and safe suppliers. Franchisees will benefit from negotiated purchasing contracts with regional suppliers and be given support in developing a distribution system. Quality insurance The Quality Assurance team will approve new suppliers, local product adaptations and provide on-going monitoring of selected suppliers. Technology. Franchisor will help franchisees select restaurant technology tools to efficiently run and manage growing business such as manage labor costs, track food inventory, and analyze sales information. Wendy’s Strategy Map Wendy’s strategy map includes financial, customer, internal (operations), and learning and growth which Wendy’s needs to focus on to achieve its vision of growing stakeholder value and profitability can be readily identified and more easily accomplished. The strategy map presents a visual diagram and representation of the linkages among the four perspectives. Financial Perspective. Lower cost The basic instruction to lower cost is by reducing waste, improving reliability of orders, and increasing operational efficiency. This will very important considering during economic times as consumers are looking for a low cost with quality provider of food. Controlling for reducing waste, saving supplies, and ensuring ordering accuracy will allow the reduction in operational expenses and thus lower cost. Increase revenue Increasing revenue is a combination of raising prices and lower expenses. The revenue can be increased by expanding market share and penetrating the global market. Wendy’s should focus for expanding into overseas developed and emerging markets. Another way to increase revenue is to raise prices. Increase overseas expansion The building and expansion of more stores overseas, Wendy’s will not only able to help create stronger brand identity but also will allow increasing revenue through overseas stores while increasing market share. Moreover, it would be advantage to expand stores in the developed markets such as the U. K. , Canada, and Australia. It would be wiser for Wendy’s to expand operations in fast growing an emerging market such China, India, Russia and Easter Europe. Customer Perspective Lowest total price Wendy’s could provide the lowest total cost for price and value of service, which they effectively have been doing by offering comparable prices for products with superior service. Availability locations Wendy’s is currently the third largest provider of Quick Service Restaurant falling behind McDonalds and Burger King in the total number of available locations. Wendy’s can increase the number of available locations by focusing on urban and global markets to increase their presence in areas with the highest concentration of consumers which will allow them to achieve other goals of increasing revenue as well as creating stronger brand identity. High quality Wendy’s has storied past for providing high quality products. It already stood out when compared to competition. However, Wendy’s needs to continue to set high standards and organize initiatives such as always fresh ingredients and never frozen beef campaigns to ensure to customers that providing quality products. Internal Perspective (Operations) Increase operational efficiency As new technology is adopted, it is important to always stay at front of introducing and taking advantage of new technologies to increase operational efficiencies. Wendy’s can benefit over other competitors if they can develop a sense of timeliness and reliability for delivery orders. Improve reliability Other than providing the inexpensive offerings in a timely manner, what remains important is the expect reliability. Wendy’s needs to ensure that it provide a reliable product. Reduced waste As an operational perspective, reduction of waste is a huge concern. Wendy’s will have to focus on reducing waste as it has visions of becoming the lowest total cost fast-food provider. Moreover, reducing waste will allow more revenue as cutting expenses. Learning and Growth Perspective Management training programs Wendy’s currently has management programs. However, Wendy’s needs to create greater incentives for managers to attract brighter and more qualified candidates for management positions and to keep managers and hard working employees employed after training programs. Develop new products Wendy’s will need to focus on bringing out and introducing creative new products that will help stimulate excitement for their food offerings as well as take advantage of current trends towards healthier foods. Moreover, Wendy’s is suffering from poor menu diversity, thus the development of new products will help this issue. Open new stores Regarding to that Wendy’s needs to increase its total availability of location, this will allow for greater strong identity, increased revenue options, and greater penetration into capturing market share. Moreover, the opportunities as indicated in the brief SWOT analysis to create stores as a means to expand and grow. Wendy’s Enter Fast Food Market in Thailand. Fast food in Thailand continued to perform healthily during 2010 regardless of economic and political instability due to the strong financial positioning of leading chained fast food operators like CP All, YUM Restaurant International Thailand, Minor International, Central Restaurants Group, S&P Syndicated and McThai (McDonald), which accounted for 83% of fast food value sales in 2010. Although these players had to close down a number of outlets as a result of political instability in 2010, they still had sufficient cash flow to expand further, renovate existing outlets, and invest in marketing. In Thailand, there are many kinds of fast food. These are the major types of fast food industry in Thailand. First, Thai style fast foods include all main dishes of local food. Second, American style fast foods such as hamburger (number one market share), fried chicken, sausage, and bacon. The American fast foods are usually sold as a set with beverage. Third, other style fast foods such pizza, Japanese ramen (noodle), and Chinese streamed dim sum. Consumer Analysis These are some of the consumer surveys toward fast food in Thailand. – Group of age less than 20-30 is the main fast food consumer. This is because their perception toward fast food is convenient and easy to purchase. – The level of education is unaffected to fast food purchasing behavior. – Group of income less than 5000 Baht or 160 USD per month tend to consume fast food often. American Fast food already turned into world food. It is the fast growing business worldwide including Thailand. The changing of taste and lifestyle create the new trend of eating. Food for Thai people is the main factor and center of life. Since the globalization and technology entered along side with the changing of eating trend plus the creativity, the variety and development of food covered the entire nation. Thai people have obtained the Western eating behavior, thus this modern fast food has huger role in Thai people daily life. In the center area of tutor schools, the interview from two sample students says toward fast foods that â€Å"fast food is available everywhere† and â€Å"it’s the last-ditch choice†. From the center city to country side, fast food became a part of everyone which influences the growing of this western food business continually. Product Positioning Healthy Fast Food KFC Burger KingWENDY’S McDonaldSubway Marketing Mix Product Wendy’s offers fast food with reasonable price with good quality. The products are hamburger, chicken, salad, and fries. Wendy’s should emphasis on the fresh and good quality raw materials including beef, chicken, vegetable, and bread. Moreover, company need to do a product research and development in order to come out with new product which could meet with customer’s need. The term† fast food† should represent not only fast service food, but need to provide the nutrition and good for health. Price The price should be rely on the standard price of Wendy’s international and related to the local market price. In Thailand, the raw materials and labor cost are quite inexpensive, thus company could compete the price with the exiting competitors. Along with the price, company should offer the good service in order to impress the customer as a new coming. Place Wendy’s restaurant provides the eat-in service and take out which customer can buy back home. The restaurant location should locate at the general department store or business and tutor area. The store interior should be attractive with color and product photo. The other important thing is always keep the restaurant clean. Another channel is home service. Home service is a convenient for customers who unable to come to store. They can make an order through phone service. Promotion In order to get attraction from customer, Wendy’s should come out with the heavy sale support marketing activities last for about one to two months such as buy one get one free, and the souvenir. In order to remain the customers, company could offer the membership card for discount, collected point, and special event on the customer’s birthday. Conclusion Wendy’s is a fast food restaurant a chain store operates worldwide with 6,500 Wendy’s restaurants currently in 26 countries. With the global expansion strategy, the company planned to open more than 8,000 Wendy’s restaurants outside of North America. Wendy’s has awarded from variety organization worldwide as a guarantee of efficient performance such as the Zagat Survey as the food quality leader in the United States and the Top Overall designation, and the best tasting hamburgers for over ten years in a row from New Zealand. With the good performance from the exiting restaurant, it could push up and help promoting for new coming and provide an easy chance for Wendy’s to go as a global brand. Appendices Appendix A. America’s largest corporation evaluated by the Fortune magazine in 2007 Appendix B Source: Wendy’s international franchise brochure There are more than 6,500 Wendy’s restaurants currently in operation in 26 countries and territories worldwide. Since January 2009, we have aggressively laid the groundwork for international expansion of Wendy’s with new restaurant development announcements in Singapore, the Middle East and North Africa, the Russian Federation, the Eastern Caribbean, Argentina, the Philippines and Japan. We are targeting expansion to over 8,000 Wendy’s restaurants outside of North America. Appendix C. Global Quick Service Restaurant Sale (Historical – Forecast) Source: Wendy’s international franchise brochure. Bibliography http://www. aboutwendys. com/Our-Company/Our-Story/Accessed on Nov 3, 2011 http://www. aboutwendys. com/International/Support/Accessed on Nov 3, 2011 http://nyjobsource. com/wendys. htmlAccessed on Nov 3, 2011 http://retailindustry. about. com/od/retailbestpractices/ig/Company-Mission-Statements/Wendy-s-Mission-Statement. HtmAccessed on Nov 3, 2011 http://www. docshare. com/doc/189567/WendysAccessed on Nov 5, 2011 http://franchises. about. com/od/w/fr/wendys-international-franchise.htm Accessed on Nov 5, 2011 http://franchises. about. com/od/fastfoo1/fr/wendys. htmAccessed on Nov 6, 2011 http://money. cnn. com/magazines/fortune/fortune500/2007/full_list/501_600. html. Accessed on Nov 6, 2011 http://www. nesdb. go. th/Portals/0/home/†¦ /scs/†¦ /scs-success-survey-bkk. pdf Accessed on Nov 6, 2011 http://www. fundinguniverse. com/company-histories/Wendys-International-Inc-company-History. htmlAccessed on Nov 6, 2011 http://www. gotomanager. com/news/details. aspx? id=2939Accessed on Nov 6, 2011 http://www. racing-club. net/board/index. php? topic=1177Accessed on Nov 6, 2011.

Essay on Workplace Conflict - 736 Words

Workplace Conflicts between Team Members Conflict between team members will happen in the workplace because the fact that there will have an environment where decisions are made and personality clashes will occur. This doesn’t mean you have an unproductive workforce, it means you will have to be able to catch the problem early and know what to do with each individual case. People are going to disagree because they have different view points, different backgrounds and a different thought process, maybe even a different agenda for that project. People disagree for a number of reasons (De Bono, 1985). College graduates will be put into positions of uncertainty due to the lack of work history. This will in turn cause conflict, not knowing†¦show more content†¦Using a third party will introduce new scenarios that will promote new thought process and cause students to look at ways to stop conflict and see it coming. This helps in the way of making students know that convers ation and rationalization will resolve conflict instead of negativity (Freedman Adam, 1996). Several situations that cause conflict negatively and positively, here are a few: Ambiguous jurisdiction, unresolved prior conflicts, Differentiation in organization, Goal incompatibility and conflict of interest, (Filey (1975). There are a great deal of positive outcomes from conflict, it can bring individuals and groups closer together, open new avenues of thought processes that might have been overlooked. Some companies will create conflict within a group or team to observe a managers ability to handle the situation. This is a good method of gauging whether he or she can see the conflict coming and turn it into a constructive learning experience so all team members are positive. More managers are being put in these positions so they will know the right question to ask or be able to generate the correct situation to defuse the problem before it escalates into a non productive workforce. Teams also benefit from managers properly handling situations correctly, after awhile teams will pick up on downward spirals and turn the situations around. AllShow MoreRelatedConflict in the Workplace1641 Words   |  7 Pagesget along on a daily basis. There’s going to be conflicts in every environment especially in the workplace. Conflict is a typical phenomenon of people’s relationship in workplace. Conflict is a fact of life. Conflict is hard to define because every situation is different in every different workplace. Conflict is a job not easily handled, and it can be really destructive if not properly taken care of. 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